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1 |
Firm or Organization posting Web site URL (i.e., Web site address) Significance of URL |
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2 |
Date visited |
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3 |
Contents of opening screen |
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4 |
Is scrolling required to access links? Yes No |
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5 |
Does the opening screen involve you or include a "hook," i.e., something to capture your interest? No Yes If "yes," what? (Describe) Rate the importance of the hook on a scale of 1 to 10, with 1 representing "poor," "10 representing "excellent." 1 2 3 4 5 6 7 8 9 10 |
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6 |
Opening page graphics Too large?
Describe relevance of opening page graphics:
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7 |
Does the opening page open, i.e., download quickly? Yes No If no, why not? |
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8 |
Is the design of the opening page appropriate to the theme of the Web site or the business the firm is involved in? Yes No If no, why not? |
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9 |
Draw a thumbnail sketch
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10 |
Do the design of the links reflect the sites theme? Yes No
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11 |
Are the links intuitive? Yes No
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12 |
Does the site contain frames? No Yes If "yes," how are they used?
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13 |
Line length (articles and text features) Too Short What technique was used to reduce line length? (Hint: use your browser's View Source command.) |
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14 |
Are subheads used to break up long articles? Yes No
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15 |
Do links at the beginning of the articles permit you to go directly to subheads within the article? Yes No
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16 |
Is full contact information provided, i.e., telephone, mailing address, fax, e-mail? Yes No
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17 |
Are forms used for visitor registration? Yes No
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18 |
Are reasons given for visitors to register? Yes No If yes, what?
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19 |
Quality of content Rate on a scale of 1 to 10, with 1 representing poor, 10 representing excellent. 1 2 3 4 5 6 7 8 9 10 Describe importance of content:
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20 |
Does the site offer meaningful involvement, i.e., searchable databases, finance or lease calculators, custom-chosen view? Yes No If Yes, what benefits do the involvement offer?
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21 |
What design elements unify the Web site? Background
colors Other (describe)
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22 |
Sketch a typical Web
page
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23 |
Links Easy to locate Easy to identify current location Content specific- i.e., depend on current page location
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24 |
Does the Web site contain valuable links to other Web sites? Yes No If Yes, describe what makes the links valuable:
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25 |
Does the site make effective use of color? Yes No Describe what makes the use of color effective or ineffective:
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26 |
Does the Web site employ animation or movement? Yes No If Yes, how is the movement used? How does it enhance your visit? Does it communicate meaningful information?
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27 |
Does the Web site contain sound Yes No If Yes, how is sound used? Does it enhance your visit? Does it communicate meaningful information?
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28 |
Is the Web site useful and memorable? Yes No If useful, why and how is it useful? If memorable, what makes it memorable?
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29 |
Did you encounter any problems, i.e. out-of-date information, lack of meaningful content, bright or distracting backgrounds? Describe below. Is the text hard to read? (If so, why?) Slow-loading pages? Over size pages (i.e., need to use horizontal scroll bar?) Broken links Typographical errors Other (describe below)
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30 |
Overall rating of Web site. Rate on a scale of 1 to 10, with 1 representing poor, 10 representing excellent 1 2 3 4 5 6 7 8 9 10
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