Have you added your Web site's address to your e-mail signature?  

 Yes  

Have you considered preparing a simple handout or mailing insert promoting you Web site's address?

A flyer has been prepared for the host school and posters for classrooms and the Library. A newsletter item was also prepated to coincide with the launch of the website.

Do your home page's meta tags accurately describe your Web site?  

  For each page the following have been included in the head of the page to ensure that search engines index :

• Descriptive Title Tags which accurately describe the contents of each page in the main website.
• In addition Keywords and Key Phrases were also included
•  A detailed description was also supplied

Do you invite visitors to bookmark, or add your Web site's address, to their favorites list?

 Yes   No

Does it make sense to place your Web site in a cybermall?

 Yes   No

Does paid banner advertising on other Web sites make sense?

 Yes   No

Why? 

Which web sites?

1. 

2. 

3. 

4.

List some possible affinity partners who offer opportunities for cross-linking your Web sites. What makes them appropriate?  

1. 

2. 

3. 

4. 

5. 

6.

What are some of the ways you can contribute to publications likely to be read by your target markets?  

Press release topic 1 

Press release topic 2

Press release topic 3 

Article topic 1

Article  topic 2

Article topic 3

Are there any newsgroups likely to be read by potential buyers of your product or service?

Which?