Document Design Steps

1.    Select the elements to be used on the page.

Place the most important element at or near the optical centre.

Attract the eye to this element by using a strong contrast.

2.    Collect the remaining elements into logical groups.

Position these groups, lining up edges of elements.

3.    Choose and repeat some unifying elements.

4.    Add one or two contrasting elements.

5.    Select a set of at most three typefaces.  Ensure these are either harmonious or contrasting.

Use these consistently throughout the document.