Major Focus : Money, Media, Power and Physical Activity

"In recent years the involvement of the media and large corporations in sport has increased. It is currently undecided whether this increased involvement will aid in the advancement of sport (in particular athletics) or not."

You are required to write an 800-1000 word assignment discussing and analysing the above statement and hypothesize about the future direction of Australian sport and in particular athletics.

ATHLETICS

Developed by Chinchilla SHS Physical Education Staff and Resource Centre Staff

MONEY

Is it worth it?

http://smh.com.au/olympics/business/19990915/A4767-1999Sep15.html

Sydney Morning Herald article May 8, 2000. Was it the honour of hosting the biggest sporting spectacular or was it the thought of all the money to be made that inspired the joy when Sydney was awarded the 2000 Olympic Games.

Sponsorship flap could cause Irish Athletes to miss Olympics

http://www.sportserver.com/generic/story/0,1673,500184992-500246425-501236981-0,00.html

Sportserver Article March 25, 2000

Olympic Games 2000 Sponsorship

http://www.olympics.com/eng/index.html

Sponsors and Supporters of the 2000 Sydney Olympics

Sydney 2000 - Athletics

http://www.olympics.com/eng/index.html

Official Sydney 2000 Olympic Games Athletics Section.

Men's World Athletics Record holders

http://www.lineone.net/clubs/sport/athletics/records/world_m-d.html

World personalities that sponsors are probably headhunting.

Women's World Athletics Record holders

http://www.lineone.net/clubs/sport/athletics/records/world_w-d.html

World personalities that sponsors are probably headhunting.

International Amateur Athletic Federation

http://www.iaaf.org/

Official website of the world governing body for Track and Field. Latest news and live results from the world's top meets.

Paying for the Service

http://www.ausrun.com.au/aafe0300.html

Article appearing in the Journal "Australian Athlete". Discusses the need for security, recognition, payment and a career path for coaches.

Funding boost for Junior Athletes

http://www.ausrun.com.au/news.html#aug0301

Athletics Australia launched the inaugural "Junior Sports Fund" to assist aspiring athletes, coaches, officials and administrators with making the transition from junior ranks to elite competition.

Optus Sponsorship

http://www.optus.net.au/sponsorship/1,1648,7004,00.html

Optus has sponsored Athletics Australia since 1994 and supports the major domestic competition, the Optus Grand Prix Series and the Optus National Championships. Optus also sponsors the athletes Melinda Gainsford-Smith and Cathy Freeman.

Optus Grand Prix Athletics homepage

http://www.athletics.optus.com.au/

"Media" section contains a series of press releases about athletes and athletics. "Athletes" section contains Athlete Profiles and information about the Optus Southern Stars - a team of elite young Australians selected every two years to represent Australia at the Athletics World Championships.

Sponsorship

http://www.goldcoastcroquet.com.au/sponsors/Sponsor1.htm

Written by the Gold Coast Croquet Centre. This article outlines some Pros and Cons of sport sponsorship (all sports, not just croquet), government rules and the position of the Australian Taxation Office with regard to sponsorship.

Women and Sport - Sponsorship

http://www.ausport.gov.au/partic/wsponsor.html

Australian Sports Commission article outlining the difficulties women's sport has had attracting sponsorship. Points out that the position is improving. Discusses Melinda Gainsford's sponsorship deal.

POWER

Christie banned from Australian training facility

http://www.sportserver.com/generic/story/0,1673,500168737-500215832-501014854-0,00.html

Sportserver Article. Christie banned from training his stable of runners at a government owned facility in Sydney because of an IAAF drug suspension.

IAAAF angrily responds to Ottey claim

http://www.sportserver.com/generic/story/0,1673,500164831-500208847-500963049-0,00.html

http://www.sportserver.com/generic/story/0,1673,500164322-500208043-500954929-0,00.html

http://www.sportserver.com/generic/story/0,1673,500163582-500206760-500945461-0,00.html

February, 2000. Series of articles in which Ottey claims that IAAF wanted to cover up doping allegations.

International Amateur Athletic Federation

http://www.iaaf.org/

Official website of the world governing body for Track and Field. Latest news and live results from the world's top meets.

Athletics Australia

http://www.athletics.org.au/

Official website of Athletics Australia. Athletes; Clubs and Schools; News; Meets,Stats and Results; Coaching; Links.

 

MEDIA

Armstrong tops Michael Johnson, Agassi as top sport personality

http://www.sportserver.com/generic/story/0,1673,500061760-500102059-500438414-0,00.html

Nov 26, 1999. Reuters Sports Personality of the Year.

Sydney Olympic Games - Press Operations

http://www.olympics.com/eng/index.html

Factsheet outlining the services and facilities being provided for the 5000 accredited journalists and photographers covering the Games.

International Amateur Athletic Federation

http://www.iaaf.org/

Official website of the world governing body for Track and Field. Latest news and live results from the world's top meets.

CNN Sports Illustrated

http://cnnsi.com/athletics/

Latest news and information about athletics.

SportCentral

http://www.sportcentral.com.au/

Australia's 24 hour sports news. Enter "Athletics" into the search box to get the latest articles about the sport.

Women and Sport - Media Coverage

http://www.ausport.gov.au/partic/wsmedia.html

Australian Sports Commission article discussing a 1996 Report on the Media Coverage and Portrayal of Women's Sport in Australia.

News Limited

http://www.sport.news.com.au/

Click on "Athletics" at News Limited's Sports Page to find out the latest news about athletes and athletics.

ATHLETES

Sub 10 International Sprint

http://www.sub10.dk/

News ; Hall of Fame ; Profiles; Archives for International sprinters (including Australian athletes)

Golden Girls

http://homepages.go.com/~oztrack/oztrack.html

History of Women's Track and Field Athletics in Australia

Optus Grand Prix Athletics homepage

http://www.athletics.optus.com.au/

"Media" section contains a series of press releases about athletes and athletics. "Athletes" section contains Athlete Profiles and information about the Optus Southern Stars - a team of elite young Australians selected every two years to represent Australia at the Athletics World Championships.